Crafting Policy that Works: Exploiting Laziness

by Rod Edwards on February 6, 2009

This little tidbit stood out on a Macleans article titles “why smart people do stupid things:”

…the difference between committed organ donors in Sweden (86 per cent) and America (28 per cent), where 45,000 people have died waiting for transplants since 1995. Why? In Sweden, unlike the U.S., consent is presumed; those who don’t want to donate have to make an effort, one our inner cognitive misers often can’t be bothered with. Exploit that innate tendency, Stanovich argues, and humanity’s profound laziness will save lives. [From Macleans]

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