Ok, CPC. I’ve said it before. Now is the time to be trailblazers and seize the technological high ground. From PBS, “Local Politicians Use Social Media to Connect with Voters:”
“A newspaper article gives you such a shallow understanding of the events that occurred at City Hall,” said recently elected Tuscaloosa, Ala., mayor Walter Maddox. “A television story is 30 seconds if you are lucky. Through our website, through Facebook, through MySpace and Twitter, we can provide a more detailed and compelling message to the voters of why we are making a certain policy decision. [PBS]
I found this PBS article on the blog of a fellow Manitoban, which I stumbled across on Twitter:
“During my commute this morning, I noticed a section of our street “under construction”. The street was closed off. I have no idea what they are doing. And why. It occurred to me that I’m no longer satisfied in “letting things happen to me”. Perhaps I’m influenced too much by participatory technologies, but I like to know what’s happening my community. Who decided this road should be repaired? Why? How long will it take? What other priorities were shelved as a result? Not-knowing is not acceptable.” [Elearnspace]
That’s a powerful statement: not-knowing is not acceptable. That’s an audience of ready-made evangelists and tech-savvy, politically-engaged voters that the CPC should be working to connect with. They’re in your community, down your street, in the car next to you on the morning commute. You don’t see them doing it, but they weild weight in their communities, online and off. How are we reaching them?
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