by Rod Edwards on February 25, 2010
“We all know Canada has problems with the future lines drawn on Arctic maps and we all know Canada lives in the shadow of its larger neighbour to the south. The abject cruelty shown by Canadian soldiers in international conflicts is scantily referred to, as indeed is the utter incapacity of this county to host a major international event, due to its inferiority complex, born of a trauma being the skinny and weakling bro to a beefy United States and a colonial outpost to the United Kingdom, whose Queen smiles happily from Canadian postage stamps.”
via Vancouver: Mutton Dressed as Lamb – Pravda.Ru.
by Rod Edwards on February 25, 2010
“These MPs are building strong and engaged communities in the process, communities that could be important assets in future elections and leadership races.”
via How MPs use Twitter – The Globe and Mail.
I’m an innovation manager, and its my job to see the potential in things like Twitter. There’s lots there – as the quote above highlights, even if the value in “engagement” isn’t always immediately obvious. That being said, in a political context there needs to be thought put into how to use something like Twitter to support specific goals. Having a Twitter account without specific goals in mind is equivalent to standing on a busy street corner and shouting at passers-by. Are you…
- …trying to engage better with their constituents?
- …trying to achieve different media positioning & profile?
- …trying to engage with their peers?
Each of these is a different reason to try something like Twitter, with different tactics implied.
In any case, interesting to see. I’ll be bringing this to my next EDA meeting and suggesting that we create a “New Media Engagment” Committee to wrap some strategy around these things and start using them effectively.
