“These MPs are building strong and engaged communities in the process, communities that could be important assets in future elections and leadership races.”
I’m an innovation manager, and its my job to see the potential in things like Twitter. There’s lots there – as the quote above highlights, even if the value in “engagement” isn’t always immediately obvious. That being said, in a political context there needs to be thought put into how to use something like Twitter to support specific goals. Having a Twitter account without specific goals in mind is equivalent to standing on a busy street corner and shouting at passers-by. Are you…
- …trying to engage better with their constituents?
- …trying to achieve different media positioning & profile?
- …trying to engage with their peers?
Each of these is a different reason to try something like Twitter, with different tactics implied.
In any case, interesting to see. I’ll be bringing this to my next EDA meeting and suggesting that we create a “New Media Engagment” Committee to wrap some strategy around these things and start using them effectively.
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