Could one secret to Creigh Deeds’ stunning triumph over his better-known and better-funded opponents Terry McAuliffe and Jim Moran in yesterday’s Democratic gubernatorial primary in Virginia have been a tactical Google ad buy aimed at voters in that state’s Washington DC suburbs? As the dust settles from Deeds’ stunning demolition of his opponents in yesterday’s contest, Google is suggesting that a savvy online ad strategy helped to push the rural Virginian ahead of his northern Virginian opponents. [Tech President]
[Terry McAuliffe] found that a strong online organizing effort only works if you’re selling something that enough people want to buy. [Tech President]
I’m new to the CPC, and don’t particularly understand the mechanics of, for example, our online media strategy. For instance: why are we not messaging against the keywords “election” and “Canada” on Google?
Right now, the CPC has a chance to seize & fortify the technological high ground, and reap the benefits of one-on-one engagement, hyper-targeted personal messaging, and unparalleled feedback loops.
For example, our Prime Minesterial Twitter account reads like a catalog of press releases. Compare & contrast with Obama’s:
Obama: The fight for real health care reform begins in your neighborhood June 6. Attend a kickoff event… [link]
Harper: Meeting with President of the World Bank, Robert Zoellick.
Obama: President Obama needs you to tell Congress why health care reform can’t wait [link]
Harper: Announced major extension of the Calgary Ring Road.
Each tweet from Obama is a point of personal engagement (Sign Sotomayor’s cast!) or a call to action (contact your representative about healthcare!). Ours are dry, informational factoids that while effective in communicating are not effective in engaging.
Whether or not another election is imminent, now is the time to create a CPC strategy that leverages the new means available to not just speak to, but connect with voters. How does one go about being a part of something like this?
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